EMMA APPLE CHOZICK is a multi-disciplinary Creative Consultant, Curator, and Design Writer based between New York and Miami.
Say hello at emma@gr8collab.com
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A partner to design-led commerce, hospitality, and tech brands, EMMA dreams up ownable programming to drive cultural relevance, conversation and lasting growth.
World-building & Placemaking through:
collaborations (brands, creator, retail). community activations. creative direction. brand, content, and editorial strategy.
Select Clients:
Meyer Davis, Metalabel, Yowie Hotel, Rocco, Cliik, JAJA, Rocky's Matcha, ghostwrite -
60,000+ followers across Instagram, TikTok, and Substack.
Coined, “The Design Darling of the Internet,” EMMA has an eye for scouting the next big thing and an appreciation for highlighting emerging and established creatives. Sitting at the intersection between design and brands, her content is the antithesis to gatekeeping.
Hot content series include:
Brand Family Trees, Creative Couples, Behind the Brand, and anything that mentions IKEA.
Fans include the people behind:
Delta, Apple, MoMa Design Shop, Cartier, Pinterest, The Row, Flamingo Estate.Partners:
J.Crew, Walmart Creator, ASH, Aplós.*Media kit available upon request
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As a contributor to Architectural Digest and SURFACE, EMMA profiles creatives in their homes, covers design trends that extend far beyond interiors, hospitality happenings, and global design weeks.
EMMA has interviewed Ana Krǎs about her brand launch, asked food artists about their kitchen design icks, and investigated how to bring chrome into your home. She’s spoken with a furniture dealer about curating his living room, a Brooklyn resident who plays musical chairs with her own furniture, and a woman with a viral kitchen.
For SURFACE, EMMA covered the opening of Corey Lee’s Na Oh restaurant in Singapore and the nation’s Design Week.
Press
Emma Chozick Spotted This Vintage Console Table in an Instagram Live and Had to Have It (Architectural Digest)
Seduced by a $190 Soap Dispenser (NY Times)
How Bubble is Challenging Skincare Mainstays Cerave and Cetephil (AdAge)
Inside Squigs Beauty Brand’s Rapid Rise Using TikTok Marketing and Smart PR (AdAge)
Creator and Influencer Trends Brand Marketers Need to Know About Right Now (AdAge)
Shelf Life: A Winning Case (DIELINE)
Shelf Life 028: Decorating Rented Homes With Luxury Goods (DIELINE)
Converse Canada “Rock the Star” by LES SQUEAK (US Campaign)
These Viral $20 IKEA Shelves Look So Much More Expensive Than They are (Livingetc)
The Recommendation Economy (HURS)
How to Consult for Brands with Emma Apple Chozick (Who do you know?, newsletter)
Cool Friends: Emma Chozick (coolstuff.nyc, newsletter)
The Golden Age of Distribution with Emma Chozick (The Raffi Report, newsletter)
How Brand Partnerships ACTUALLY Work with Emma Chozick (It’s Called Taste, Podcast)
Creating Credible Content and Community-Building Collabs with Emma Chozick (Future Commerce, podcast)
Confessions of a Professional Brand Spotter with Emma Chozick (Good for U(?), podcast)
Building Community and the Power of Honest Reviews with Emma Chozick (The Omnichannel Marketer, podcast)