A partner to design-led commerce, hospitality, and tech brands, EMMA dreams up strategic campaigns and impactful moments to drive real growth.

World-building & Placemaking through:
collaborations (brands, people, retail). community activations. creative direction. brand, content, and editorial strategy.

Select Clients:
Meyer Davis, Metalabel, Yowie Hotel, Rocco, Cliik, JAJA, Rocky's Matcha

With 45,000+ followers across Instagram, TikTok, and Substack, EMMA combines her eye for scouting the next big thing as a tastemaker with her appreciation for amplifying brands, spaces, and the creatives behind them. The result is the antithesis to gatekeeping.

EMMA has deep dived into the art of fantasy in hospitality, niche bedding brands, Loewe's favorite product photographer, and a design-driven tennis club. She's discussed the best collabs at Salone and Poor Thing's set design. She's even asked an aura reader about the colorway that’s everywhere.

Hot content series include:
Brand Family Trees, Creative Couples, Behind the Brand, and anything that mentions IKEA.

Fans include the people behind:
Delta, J.Crew, MoMa Design Shop, Cartier, Pinterest, Flamingo Estate, Vacation.

As a contributor to Architectural Digest, EMMA profiles creatives in their homes and covers design trends that extend far beyond interiors.

EMMA has interviewed Ana Krǎs about her brand launch, asked food artists about their kitchen design icks, and investigated how to bring chrome into your home. She’s spoken with a furniture dealer about curating his living room, a Brooklyn resident who plays musical chairs with her own furniture, and a woman with a viral kitchen.

For SURFACE, EMMA covered the opening of Corey Lee’s Na Oh restaurant in Singapore.